Facebook has over a billion users…that number of potential customers aren’t there on any other social network. It already has people addicted to it. This means you do not have to look for customers – they are already there.
Having your business on Facebook through a fan page or a group is a great way to learn more about your customers. Through comments or posts, you get to have direct feedback and conversations with your target audience. The people who like your fan page or join your group are only there because they want to be.
True, true and a hundred times TRUE!
There was a time when Social Media was optional for business owners. Not any more…
Customers are more informed and value conscious than ever before. Before purchasing anything, people like to do research online and find out the credentials of your business or product. Being present on Facebook shows your customers that you are genuine and that your brand is actively engaging with people. This lets customers know more about you and your company and in turn encourages sales.
Most people feel that simply having a page or a group on Facebook is enough to help their company. It cannot be further from the truth. In fact, if you are not going to use it properly, then it can be more disadvantageous than not being on Facebook.